In a jaw-dropping move that reverberated throughout the beverage industry, rock icon Kid Rock, known for his boisterous anthems and no-holds-barred attitude, has entered into a staggering $1 billion partnership with Pabst Brewing Company. This seismic shift comes after a very public falling out with Anheuser-Busch’s Bud Light, a brand that Kid Rock once fervently championed.
Before diving into the details of this bombshell deal, it’s worth revisiting the acrimony between Kid Rock and Bud Light. Anheuser-Busch had been steadily aiming for a younger and more diverse audience in recent times, making what some have described as ‘woke’ marketing decisions. Their decision to feature transgender TikTok star Dylan Mulvaney in a promotional campaign for their “Easy Carry Contest” drew a mixture of applause and, in certain corners, vitriol.
Kid Rock, never one to stay silent, expressed his strong displeasure, escalating his sentiments to an astonishing visual display where he annihilated cases of Bud Light with an AR-15. His message was loud and clear: he was parting ways with the beer brand.
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